Reading Time: 3 minutes Tim Hortons desperately needs to make its Roll Up The Rim campaign work. But the chain may have again missed the mark
Tag: Food and drink
Gene edited foods could be our next risk communication fiasco
Reading Time: 3 minutes Gene-edited crops can help produce safe and affordable food and energy. But proponents need to make a legitimate case to consumers
Can Starbucks save the planet?
Reading Time: 4 minutes Starbucks is going dairy free, among other measures, to cut its carbon footprint in half by 2030. It’s a bold move and accountability will be key
Feds’ Buy Canadian food campaign could be a disaster
Reading Time: 3 minutes The feds want to spend $25 million to get you to buy Canadian. This is a great idea that could easily turn into a marketing disaster
Tim Hortons’ identity crisis
Reading Time: 4 minutes A poorly-chosen menu and questionable marketing led to a leadership shakeup. Innovation through trial speeds up change. But successive failures cast doubt
The art – and science – of rescuing food
Reading Time: 4 minutes Half of Canadians intend to reduce food waste as much as possible in 2020. The industry is offering solutions, as are other organizations
Keep calm and eat your fries
Reading Time: 3 minutes Potatoes are 20% more expensive in grocery stores than they were last year, and they could get even more expensive in 2020. Our craving for this food staple is likely to blame
The red meat merry-go-round
Reading Time: 4 minutes The protein war isn’t about the amount of meat we should eat, but rather about how studies on nutrition should be interpreted. It’s messy
Travels and hikes in Italy’s mini Canada
Reading Time: 4 minutes The shared borders with France and Switzerland have clearly contributed to a multilingual society in this very northern and beautiful corner of Italy
Going bananas for a threatened fruit
Reading Time: 4 minutes A deadly fungus is spreading all over the world, so we can expect to pay more for bananas. But our world-class scientists could help solve the problem