Profanity can make product reviews more persuasive

Marketing professor Katherine Lafreniere found that online reviews spiced up with swear words may be perceived as more helpful and more persuasive — up to a point. (Photo: John Ulan)

Reading Time: 3 minutes Product website gatekeepers might be better off allowing some profanity on their platforms

Researchers engineering new drug to beat blood cancers

Hasan Uludag holds a sample of leukemia cells treated with experimental drugs his team is testing that fight blood cancers by targeting gene defects in blood cells. (Photo: Geoff McMaster)

Reading Time: 3 minutes RNA technology used to target gene defects in blood cells that lead to diseases like leukemia

U of A launches Indigenous-led strategic plan

The University of Alberta Indigenous Strategic Plan provides a framework to guide and measure the university’s efforts to respond to the calls to action in the Truth and Reconciliation Commission of Canada’s Final Report. (Photo: Richard Siemens; beadwork by Tara Kappo)

Reading Time: 4 minutes Plan ensures Indigenous identities, languages, cultures and worldviews are reflected at the U of A

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