Reading Time: 3 minutes No need to invent: savvy business leaders go out, find them, and connect them to a large existing market demand
Series: Revolutionizing Industries
The challenges of successfully scaling up startups
Reading Time: 3 minutes First-time founders only have an 18 per cent chance of success
Uncover customer needs by partnering with multinationals
Reading Time: 3 minutes A multinational’s research team often uncovers a customer need it has little interest in exploiting