By now, it’s clear that we have to adapt. By “we”, we mean us, people, and businesses alike. While a lot is going on, many companies have acted quickly to make sure their clients are staying safe, and employees are healthy.
After all, this is the least business owners can do. With that said, it’s important to remember that many businesses are still struggling to keep up.
And that’s normal. Very few companies can afford to spend a lot of money to handle a crisis quickly and not feel the sting of the money spent. But things are getting better, and now what’s mainly required of businesses is to be proactive and simply adjust where’s possible. But how and what exactly to change?
No worries. We understand that there’s nothing natural in the situation we’re at currently. So, we put our know-how, as well as our observations on how businesses handled the situation successfully, and now we’re going to tell you the secret. Just make sure to share it.
Focus on building a remote-working network, as working from home seems to be the future.
Businesses that can afford employees working distantly are all taking this step. While letting everyone work from home may sound like a disaster, there’s really no need to worry.
Most companies see their employees be more productive when they’re working from the comfort of their own home.
And where businesses use the excuse that “it makes a difference when people work together” this doesn’t seem to be the case. Many creative agencies are thriving while their teams are spread throughout the whole planet and in different time zones.
Yet, if you don’t have a chance to let everyone work from home, maybe you’re running a restaurant, then it’s your responsibility to make sure everyone is safe. Even if that means significant shifts in the way, you’re working.
Don’t scale back the marketing. In fact, now’s your chance to get people to notice your business.
Pulling back the marketing budget might have felt like the logical thing to do. While it is in most situations, the more experienced businesses quickly realized that because of lockdown and people spending more time in front of their laptops, smartphones, and TV browsing social media and watching movies, now is the perfect time to double down on marketing.
While this would very much depend on the niche, you’re in and the type of business you’re running, it’s essential to adjust your marketing accordingly.
If you’re a restaurant that may mean you’ll start showing more of how you’re making sure everything you do keeps your customers safe. If you’re a business selling something, maybe it’s best to make it obvious how you’re taking extra precautions for their health.
Make sure your employees and clients stay healthy. And yes, that means going the extra step.
And while we’re on the topic of keeping everyone healthy, let’s talk about how you should (and can) make sure everyone stays healthy.
If you have your staff regularly working from home, keeping them informed on the matters that are of utmost importance is powerful. You can fight misinformation, as long as you’re sharing information from reputable sources.
While this is fine and good, make sure you discuss it with employees beforehand.
If you run a brick and mortar business, then it’s important to adjust inside, and around your business for the new normal. That means, put signs that clearly show how many people can enter, and remind customers to protect themselves, as well as keep their distance.
For your staff, make sure you provide the needed protection and enforce rules when you have to.
Optimize every part of your business minding regulations and common sense.
In an ideal world, you wouldn’t have to enforce rules. Everyone would have the common sense to keep themselves, and the people around them safe.
But we aren’t living in a perfect world. In fact, you have to make double sure everyone is following rules and regulations.
Including you.
As a business owner, it’s your number one priority to keep track of any new regulations that may come from the government, and if needed, adjust your operations as necessary.
While the new normal is here to stay, it’s important to not over-stress about what may happen in the future. In fact, it’s best to focus on the present and find a way to make your business safe for yourself, your employees, and your customers. Whether it would be by adjusting the way you work, or the space you work at, it’s crucial to stay on top of the situation and continue being productive.
This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.