Reading Time: 3 minutes Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly
Author: Donita Fowler
Donita Fowler is an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms.
Content is crucial for your Google My Business page
Reading Time: 3 minutes Five key areas to address so your business starts showing up when prospective customers conduct Google searches
Getting your Google My Business page up and running
Reading Time: 3 minutes This free service is a key piece in organizing your online content and how customers will search for you
Managing pay-per-click ads during a crisis
Reading Time: 3 minutes Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand
Change your online advertising message during pandemic
Reading Time: 3 minutes Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis
Putting your business face on Facebook can pay off
Reading Time: 3 minutes If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do
Facebook groups keep us connected during pandemic
Reading Time: 3 minutes Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed
Twitter can help you reach a broader market
Reading Time: 3 minutes These basics will help you get accustomed to the #hashtag world and its exponential reach
Don’t let self-isolation destroy your business
Reading Time: 3 minutes How to stay connected to your audience through your online platforms during the COVID-19 crisis
Linkedin is all business all the time
Reading Time: 3 minutes What online platform should you be active on and where are your prospective clients hanging out?