Reading Time: 3 minutes Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human
Author: Donita Fowler
Donita Fowler is an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms.
In search of true online fans to build your business
Reading Time: 3 minutes Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service
Strategies to put your Google Ads credit to good use
Reading Time: 3 minutes Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy
How to improve your website searchability in three steps
Reading Time: 3 minutes Know your target audience, do your keyword research, use all of this research on your website
Hashtag research tips to get your best reach
Reading Time: 3 minutes Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag
Advertising online? Three steps you must take
Reading Time: 3 minutes Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything
Create custom images for your online platform
Reading Time: 3 minutes Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started
How much should you spend on online advertising?
Reading Time: 3 minutes Ads should educate, build your brand and inform your audience. Start with establishing a simple budget
Instagram is a platform for businesses, too
Reading Time: 3 minutes Hashtags require a lot of research so you’re using a variety of strategies, such as your location, industry trends, popular sayings
Use online messaging as part of your reopening strategy
Reading Time: 3 minutes Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts